Monday, June 28, 2010
BMW History and Evalution of Cars, A brief introduction
Jan
The company's tagline in English is currently "The Ultimate Driving Machine". The original German slogan is "Freude am Fahren", which translates to "Joy in Driving" in English. In certain regions, BMW also uses the English tagline "sheer driving pleasure" (e.g. Hong Kong).
BMW's main competitors include Alfa Romeo, Audi, Infiniti, Jaguar, Lexus, Mercedes-Benz, Porsche, Saab and Volvo.
Production outside GermanyBMW started producing automobiles at its Spartanburg,South Carolina, plant in 1994. Today, the plant manufactures the BMW X5, the BMW Z4 Roadster and Coupe, and the BMW Z4 M Roadster and Coupe. Outside Germany, the largest output of the BMW Group comes from British factories.
The Hams Hall plant manufactures four cylinder BMW engines for use around the world in 3-Series, 1-Series and Z4 vehicles. This is in addition to MINIs and Rolls-Royces made in Oxford and Goodwood.
The BMW Group is considering the establishment of a new plant which will be located either in Volos, Greece or Limasol, Cyprus.These plants will be manufacturing motorcycles as well as the BMW 1 Series and the BMW 3 Series and will be serving the markets of Eastern Europe and Middle East.The construction will start in 2009 even if it is finally built in Greece or in Cyprus.
BMW is also building a production plant in Chennai, India for production of 3-series and 5-series vehicles. The plant will begin production in 2007.
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